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2001年,James Cantalupo掌舵麦当劳后,全力推动“麦当劳更新计划”,其主旨就是扭转麦当劳在消费者心中“垃圾食

品”的形象,使其成为“卫生、健康、生机勃勃的生活方式”的同义词。继而他又推出全球统一的促销活动:“我就喜欢”(I'm loving it),取代2002年开始进行的以“微笑”为主题的营销活动,以重拾过去的辉煌。麦当劳的这种做法属于广告决策中的( )。

A.信息决策 B.定位决策 C.阶段决策 D.预算决策

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第5题
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