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Make Euro Disney More Eurpean Does Mickey Mouse have a beard? No. Does this mean that French men

Make Euro Disney More Eurpean

Does Mickey Mouse have a beard?

No.

Does this mean that French men seeking work with the Disney organization must shave off their moustaches too?

It depends.

A labor inspector took the Disney organization to court this week, contending that the company's dress and appearance code—which bans moustaches, beards, excess weight, short skirts and fancy stockings—offends individual liberty and violates French labor law.

The case is an illustration of some of the delicate cultural issues the company faces as it gets ready to open its theme park 20 miles (32 kilometers) east of Paris in five months' time.

The Disney management, which is assembling what it calls a "cast" of 12,000 to run the theme park, argues that all the employees, from bottle washers to the president, are similar to actors who have to obey rules about appearance. Anyway, a company spokesman says, no one has yet put his moustache before a job. As one new "cast member" put it: "You must believe in what you are doing, or you would have a terrible time here."

But what do people think of Euro Disney? People everywhere are wondering whether Europeans would like this form of American recreation.

For all its concern about foreign cultural invasion and its defense against the pollution of the French language by English words, France's Socialist government has been untroubled about putting such a huge American symbol on the doorstep of the capital and has been more concerned about its economic effect. It made an extraordinary series of tax and financial concessions to attract the theme park here rather than let it go to sunny Spain.

The theme park itself will be only part of a giant complex of housing, office, and resort developments stretching far into the next century, including movie and television production facilities. As part of its deal with the Disney organization, the government is laying and paying for new highways, an extension of Paris' regional express railway and even a direct connection to the high speed TGV railway to the Channel Tunnel. The TGV station is being built in front of the main entrance of Euro Disneyland, and is scheduled to come into service in 1994.

If Euro Disneyland succeeds—theme parks already in France have so far failed —a second and even a third park is likely to be built by the end of the century. Financial experts say that Euro Disneyland, the first phase of which is costing an estimated $3.6 billion, is essential to Disney's overall fortunes, which have been hit by competition and declining attendance in the United States.

French intellectuals have not found many kind things to say about the project. The kids, however, will probably never notice. Sleeping Beauty, Snow White, Peter Pan, and Pinocchio all come from European fairy tales or stories and are as familiar to children here as they are in the United States. To a French child Mickey is French. To an Italian kid he is Italian.

The Disney management is stressing this tradition in an apparent response to suggestions that it is culturally insensitive. Although the concept of the theme park is closely based on the original Magic Kingdom in California and Walt Disney World in Florida, "Euro Disneyland will be unique in a manner appropriate to its European home," the company says. "The legends and fairy tales which come from Europe figure prominently in the creative development of the theme park." Officials point out, for example, that Sleeping Beauty's castle, the central feature of the theme park, is based not on Hollywood, as some might think, but on the illustrations in a medieval European book. Also, a 360-degree movie, based on the adventures of Jules Verne, features well-known European actors.

Asked to describe other aspects of the effort to make the park more European, a spokesman mentioned that direction signs in the theme park will be in French as well as English, and that some performers will chat in French, Spanish and English. "The challenge is telling things people already know—and at the same time making it different," the spokesman said.

On the other hand, this effort is not being taken too far. Another Disney spokesman said earlier that the aim of the theme park is to provide a basically American experience for those who seek it. In this way, he said, people who might otherwise have contemplated a vacation in the United States will be happy to stay on this side of the Atlantic.

The Disney organization does seem to focus a bit too much on hair. "Main Street, USA", the heart of Euro Disneyland, it promises, will feature an old time "Harmony Barber Shop" to deal with "messy hair and hairy chins"— and perhaps even Offending moustaches. One difference from California or Florida: Parts of Main Street and waiting areas to get into the attractions will be covered over as a concession to Paris' rainy weather.

Euro Disneyland's short distance to Paris is a definite attraction. Anyone tiring of American or fake European culture can reach the Louvre art museum by express railway in less than an hour—from Minnie Mouse to Mona Lisa in a flash.

Communications figured largely in the Disney organization's decision to site its fourth theme park near Paris. The site is within a two-hour flight of 320 million Europeans. The opening of Eastern Europe is another prize for the company, which thinks that millions of people will put Disneyland at the top of a list of places to visit on their first trip to Western Europe.

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更多“Make Euro Disney More Eurpean …”相关的问题
第1题
The Euro Disney Corporation believed the current financial loss of the theme park were tem______ and
in the long run they would make profits.
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第2题
Have a look at Paragraphs 13 to 16 to see how a general statement is supported by details. Then fill
out the chart below.

Paras. 13-16

The Disney management is stressing this tradition in an apparent response to suggestions that it is culturally insensitive. Although the concept of the theme park is closely based on the original Magic Kingdom in California and Walt Disney World in Florida, "Euro Disneyland will be unique in a manner appropriate to its European home," the company says. "The legends and fairy tales which come from Europe figure prominently in the creative development of the theme park." Officials point out, for example, that Sleeping Beauty's castle, the central feature of the theme park, is based not on Hollywood, as some might think, but on the illustrations in a medieval European book. Also, a 360-degree movie, based on the adventures of Jules Verne, features well-known European actors.

Asked to describe other aspects of the effort to make the park more European, a spokesman mentioned that direction signs in the theme park will be in French as well as English, and that some performers will chat in French, Spanish and English. "The challenge is telling things people already know--and at the same time making it different," the spokesman said.

On the other hand, this effort is not being taken too far. Another Disney spokesman said earlier that the aim of the theme park is to provide a basically American experience for those who seek it. In this way, he said, people who might otherwise have contemplated a vacation in the United States will be happy to stay on this side of the Atlantic.

The Disney organization does seem to focus a bit too much on hair. "Main Street, USA", the heart of Euro Disneyland, it promises, will feature an old time "Harmony Barber Shop" to deal with "messy hair and hairy chins" —and perhaps even offending moustaches. One difference from California or Florida: Parts of Main Street and waiting areas to get into the attractions will be covered over as a concession to Paris' rainy weather.

The Disney organization responds to the question of cultural clash.

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第3题
Dr. Nolen was honest enough (A) to admit to make (B) errors in (C) judging on (D) mor

A.honest enough

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第4题
“You can dream, create, design and build the most wonderful place in the world... but it requires people to make it a reality” is said by().

A.Abraham Lincon

B.Whitman

C.Walt Disney

D.Oliver Stone

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第5题
Millions of people pass through the gates of the Disney parks in California, Florida
and Japan each year. What makes these places an almost universal attraction? What makes foreign kings and queens and other important people want to visit these Disney parks? Well, one reason is the way to serve their “guests”.

All new employees, from vice-presidents to part-time workers, begin their employment by attending Disney University and taking “Traditions I”. Here, they learn about the company's history, how it is managed and why it is successful. They are shown how each department relates to the whole. All employees are shown how their part is important in making the park a success.

After passing “Traditions”, the employees go on to more specialized training for their specific (具体的 ) jobs. No detail is missed. A simple job like taking tickets requires eight-hour days of training. When one ticket taker was asked why it took so much training for such a simple, ordinary job, he replied, “What happens if someone wants to know where the rest rooms are, when the parade starts or what bus to take back to the campgrounds? ... We need to know the answers or where to get them quickly. Our constant aim is to help our guests enjoy themselves.

Even Disney's managers get involved in the daily management of the park. Every year, the managers leave their desks and business suits and put on special service clothes. For a full week, the bosses sell hot dogs or ice cream, take tickets or drive the monorail, and take up any of the 100 jobs that make the park come alive. The managers agree that this week helps them to see the company’s goals more clearly.

All these efforts to serve the public well have made Walt Disney famous. Disney is considered by many as the best mass (团体) service provider in America or the world.

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A、begin by receiving on-the-job training

B、must learn several jobs

C、begin as ticket takers

D、have already attended Disney University

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A、learn all parts of the business

B、see that their guests enjoy themselves

C、be able to answer all kinds of questions

D、keep their important guests happy

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A、must start their work at once

B、can begin with some simple jobs

C、must receive another 32 hours of training

D、must go on to more specialized training

(4)Each year, managers wear special service clothes and work in the parks to______

A、set a good example for employees

B、remind themselves of their beginnings at Disney

C、replace employees on holiday

D、get a good view of the company's aims

(5)Which of the following is NOT true according to the passage?

A、Visitors learn about the history of Disney in its entertainment parks.

B、Disney attracts people from all over the world.

C、Parades are regularly held in Disney's entertainment parks.

D、Disney's managers are able to do almost all kinds of work in the Disney parks.

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第6题
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第8题
The writer believed that the Disney organization gave a bit too much attention to the issue of hair.

The writer believed that the Disney organizationgavea bit too muchattention tothe issue of hair.

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第9题
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第10题
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